ImageWork is an early practitioner of 'Design Sprints' pioneered by Google Product Teams. It is a unique constraints-driven approach that accelerates a team's understanding of the user behavior and results in actionable solutions and insights. Regardless of what the over-arching project methodology is (Agile-Scrum, Agile-Kanban or Waterfall), design sprints help us learn fast and learn often.


Design Sprint
  • Understand
    Understand
    Phase 1: Understand

    Break down the design problem through research and competitive review.

  • Diverge
    Diverge
    Phase 2: Diverge

    Rapidly produce as many potential solutions as possible.

  • Decide
    Decide
    Phase 3: Decide

    Choose the best ideas and come up with a user story.

  • Prototype
    Prototype
    Phase 4: Prototype

    Build a rapid prototype that can be shown to users.

  • Validate
    Validate
    Phase 5: Validate

    Show the prototype to users and learn what works and what doesn’t work.


Phase 1: Understand

Break down the design problem through research and competitive review.

Phase 2: Diverge

Rapidly produce as many potential solutions as possible.

Phase 3: Decide

Choose the best ideas and come up with a user story.

Phase 4: Prototype

Build a rapid prototype that can be shown to users.

Phase 5: Validate

Show the prototype to users and learn what works and what doesn’t work.